A hypothesis and an experiment.

Fundamentally, CMOs and marketing leaders want to know what gaps exist in their marketing capabilities, the investments needed to close them, and in what order to take them on, given the dependencies between them.

The path to answering this question is well-worn. Hire a consultant, do a bunch of discovery, document the current state, define the target state, build a roadmap. It works.

But it carries real flaws.

Traditional consulting projects are expensive. They're slow, taking weeks or months when decisions can't wait. And the quality and usefulness of the results hinge on a single point of failure, the experience and expertise of the consultants assigned to the work.

The afterblink.co assessment platform is an experiment toward a better way.

It's built on a hypothesis that 20 years of practitioner judgment and instinct can be encoded into an AI-enabled, self-service assessment capable of producing recommendations more credible and actionable than a team of consultants, faster, more consistently, and more affordably than the traditional model.

The easy part is generating a report from scored inputs. The hard part, and the real bet, is capturing the situational judgment, the internal politics and the organizational realities that reshape what gets prioritized. That's what scorecards miss, and why most consulting reports feel detached from the situation on the ground.

That's where you come in.

afterblink.co is live, but it's early, and every experiment needs participants. So while it's in this test phase, the MCMA is free. You get the complete assessment and the full report at no cost.

In exchange, we'd love your feedback on what was useful, what was missing, and what would make it better.