Skip the engagement. Keep the insight.
Giving CMOs and marketing leaders a faster, sharper way to understand their capability maturity.
Built for senior leaders running complex marketing at scale.
The afterblink.co platform pairs the speed of AI with expert human judgement to assess marketing maturity more deeply, and deliver actionable insight more broadly, than a typical consulting engagement, at a fraction of the time and cost. Every assessment is enriched by decades of hands-on experience working inside the marketing function.
We account for the realities of scaled marketing without flattening its cross-channel, cross-functional, and regulatory complexity into a generic scorecard. Our assessments bring clarity where shifting priorities, internal politics, and unsubstantiated claims bury the real signal of maturity.
Your report is unique to you and rooted in your organization's context. The afterblink.co platform contains 33 diagnostic lenses and evaluates your assessment responses against over 70,000 distinct considerations.
afterblink.co brings the expertise the question demands, at the speed the moment requires.
The Marketing Capability Maturity Assessment (MCMA) is our flagship assessment. It evaluates maturity across 30 leading marketing capabilities and returns a clear picture of your current maturity with a sequenced set of priorities to fully enable your three highest strategic objectives.
The results surface top capability strengths and gaps, and the primary risk in your current operating pattern.
Upcoming assessments.
Additional assessments are planned, and we are actively incorporating feedback from our users as we work through the testing phase based on the MCMA.
To get notified when new assessments launch, join the Don't Blink Briefing, our Friday email newsletter.
Artificial Intelligence
Get a clear read on where AI is actually working in your marketing function and where it is stalling. Pinpoint the capabilities, data, and operating conditions that turn AI investment into results.
Marketing Operations
See how well your function is built to run the work it has committed to. Surface the gaps in ownership, process, and operating model that keep good strategy from reaching the market.
AdTech & MarTech
Understand whether your stack is serving the operation or just sitting on top of it. Identify where the technology earns its place and where it creates drag your teams are working around.
Personalization
Measure the distance between what your personalization promises and what your customers actually experience. Locate the identity, decisioning, and operating gaps standing between the two.
Data & Analytics
Find out whether your data foundation can carry the capabilities you are building on it. Expose the ownership, quality, and measurement gaps that quietly undermine everything downstream.
Marketing Strategy
Test whether your committed strategy can survive contact with how the function actually runs. Find the points where intent breaks in execution before they cost you.
Offer Management
Assess how fast and how cleanly your offers move from decision to market. Reveal where approvals, control points, and ownership stall the work the business is waiting on.
Governance & Control
Determine whether the decision rights and control points your function depends on are real or assumed. Identify the seams where accountability is shared and ownership is not.
Platform enhancements.
In addition to the upcoming assessments, there are two platform enhancements currently in development. We will roll these out to select users for testing and feedback before finalizing as core platform features.
Strategic Overlays
A single assessment tells you a lot. Several, read together, tell you more. Strategic overlays connect insights across multiple assessments to surface the priorities, dependencies, and trade-offs that no standalone assessment can see on its own. A richer, more complete view of where to focus and why.
Multi-User Assessments
The view from the top is rarely the only view. Multi-user assessments let several people across an organization each take the assessment, then see the group's combined results alongside where their answers diverge. Those gaps are often the most useful part, showing where the team sees the function differently and pointing to the conversations worth having next.
