Privacy Policy
Last updated: July 22, 2026
This Privacy Policy describes how afterblink.co collects, uses, and shares information when you visit the website, take an assessment, subscribe to the newsletter, or otherwise interact with the company. The site and its services are operated by The Afterblink Company, LLC (d/b/a afterblink.co), and references to afterblink.co in this policy mean that entity. By using the site, you agree to the practices described here.
Information We Collect
afterblink.co collects information in three categories.
Information you provide. When you register to take an assessment, afterblink.co collects your name, email address, company name, and your role or title. If you provide additional contact information to book a conversation or inquire about engagement, that information is retained alongside your account record. When you subscribe to the newsletter, afterblink.cocollects only your email address. Your subscription is confirmed through a link sent to that address, and you can unsubscribe at any time with one click.
Information generated by the assessments. The responses you provide during any assessment you take are retained, alongside each derived report, any assigned archetype, and any revisions if you retake an assessment at a later date. This information is linked to your account.
Technical information. When you visit the site, afterblink.co collects standard server-log information, including IP address, browser and device type, referring URL, and the pages you request, which is used for site operations and security. afterblink.co also uses Google Analytics to understand, in aggregate, how visitors find and move through the site and the assessments, such as which pages are viewed and where visitors leave. This usage analysis is used to improve the site and is not used to build an advertising profile of individual visitors.
How We Use Information
afterblink.co uses the information described above to operate and secure the site, to deliver the assessments and produce your reports, to communicate with you about your account and the assessments, to send the newsletter to subscribers, and to understand in aggregate how the site and the assessments are used so the company can improve them.
afterblink.co does not sell your personal information. afterblink.co does not share your individual assessment responses or your reports with third parties except where required to operate the services described above.
Cookies and Similar Technologies
afterblink.co uses cookies in two categories. The first is a minimum set of strictly necessary cookies required to operate the site and maintain your session when you are signed in to access your report. These cannot be turned off without breaking core functionality.
The second is analytics. afterblink.co uses Google Analytics to understand in aggregate how the site is used. Google Analytics sets first-party cookies, such as cookies beginning with “_ga,” to distinguish visitors and measure usage. afterblink.co has configured Google Analytics in service-provider mode: Google is contractually restricted to processing this data on behalf of afterblink.co, and Google Signals and advertising-personalization features are disabled, so the data is not used to build cross-site advertising profiles.
The site does not use third-party advertising cookies, cross-site tracking pixels, or remarketing tags. You can opt out of analytics at any time: afterblink.co honors the Global Privacy Control (GPC) browser signal, and you can also block or delete cookies through your browser settings or use Google’s opt-out browser add-on.
How We Share Information
afterblink.co shares personal information only with the following categories of recipients, and only for the purposes described above.
Service providers. Third-party vendors that perform services on behalf of the company, such as email delivery, hosting, and analytics. These providers are contractually restricted from using your information for their own purposes.
Legal and compliance. Where disclosure is required by law, legal process, or to protect the rights, property, or safety of afterblink.co, its clients, or the public.
afterblink.co does not share your name, contact information, assessment responses, or reports with any party for marketing or advertising purposes.
Share links you create. If you create a share link for one of your reports, anyone who has that link can view the report while the link is live. Share links expire after thirty days, and you can revoke a link at any time.
Data Retention
afterblink.co retains your account information, assessment responses, and generated reports for as long as your account remains active. If you request deletion of your account, all associated information is deleted within thirty days, except where retention is required by law or for legitimate record-keeping purposes, such as financial records for prior engagements. Newsletter subscriber email addresses are retained until you unsubscribe.
Security
afterblink.co applies reasonable administrative, technical, and physical safeguards to protect information in its custody, including encryption of data in transit, access controls on production systems, and vendor review for third-party processors. No method of transmission or storage is fully secure, and afterblink.co cannot guarantee absolute security of information transmitted to or stored on its systems.
Your Rights
Depending on your location, you may have the right to request a copy of the personal information afterblink.co holds about you, to correct inaccuracies in that information, to request deletion of your information, to restrict or object to certain processing, and to withdraw consent where processing is based on consent. To exercise any of these rights, contact afterblink.co at the address below.
afterblink.co will respond to verified requests within thirty days. Where required by applicable law, afterblink.co will not charge a fee for responding to a request unless the request is manifestly unfounded, repetitive, or excessive.
You may opt out of analytics at any time. afterblink.co honors the Global Privacy Control (GPC) browser signal, and you can also manage or block cookies through your browser settings as described in the Cookies and Similar Technologies section above.
Changes to This Policy
afterblink.co may update this Privacy Policy from time to time. When a material change is made, the “Last updated” date at the top of this page will be revised, and where appropriate, afterblink.cowill provide additional notice through the site or by email. Continued use of the site after a change becomes effective constitutes acceptance of the revised policy.
Contact
Questions about this Privacy Policy, or requests related to the rights described above, may be directed to legal@afterblink.co.